Digital Marketing OPENCART Agency

Digital marketing is the promotion of products or services using online channels such as search engines, social media, email, websites, and paid ads.

It helps businesses reach targeted audiences, increase visibility, and generate measurable results at lower costs.

SEO may take months, while PPC and social ads can give instant results.

Digital is online and measurable; traditional uses offline channels like print or TV.

Speed, mobile optimization, easy navigation, and clear content.

Improving website performance, speed, structure, and content for better user experience and SEO.

UI is the look; UX is the user experience and ease of use.

A design that automatically adjusts to different screen sizes.

To increase visibility and organic traffic from search engines.

A focused webpage designed to convert visitors into leads or customers.

Every 2–3 years or whenever branding/services change.

It uses online platforms and tools to attract, engage, and convert customers through strategic campaigns.

Yes, it offers affordable and highly targeted growth options.

The process of improving your site’s ranking on search engines like Google.

Higher rankings mean more traffic, leads, and sales.

Search terms people use to find information online.

Optimizing content, titles, keywords, URLs, and images on your website.

Building backlinks, social mentions, and brand authority.

Improving the backend structure, speed, and indexing of your website.

3–6 months for noticeable results, depending on competition.

Links from other websites that point to yours important for ranking.

Optimizing your business for local searches and Google Maps.

A free tool to manage your business listing on Google.

Search engines reward unique, relevant, and valuable content.

No ethical agency can guarantee rankings due to search engine algorithms.

Content quality, site speed, backlinks, keywords, and user experience.

Finding the best search terms customers use to find your services.

Optimizing your site for mobile users and search.

Promoting your business on platforms like Facebook, Instagram, TikTok, and LinkedIn.

It depends on your audience—Instagram for visuals, LinkedIn for B2B, etc.

3–5 times weekly for best engagement.

Yes, but engagement and conversions matter more.

Creating posts, scheduling, responding to comments, and monitoring activity.

Free posts, updates, and engagement without paid ads.

Running targeted ads to reach specific audiences.

They allow precise audience targeting based on interests and behavior.

Absolutely, they offer flexible budgets and high ROI.

Partnering with influencers to promote your products.

Pay-Per-Click advertising where you pay for each click on your ad.

Google’s platform to run search, display, and video ads.

It offers instant traffic and measurable results.

Costs vary depending on competition and keywords.

A Google Ads metric based on ad relevance and landing page quality.

Ads shown to people who visited your website but didn’t convert.

Click-Through Rate, the percentage of people who click your ad.

Typically within hours or days.

Creating valuable content like blogs, videos, and infographics to attract and engage your audience.

Blogs, videos, infographics, ebooks, newsletters, and social posts.

It builds trust, authority, and helps with SEO.

At least 2–4 times a month for active engagement.

A plan for creating, publishing, and managing content.

Relevance, clarity, accuracy, and originality.

Content that appears in multiple places, bad for SEO.

Long-lasting content that stays relevant over time.

Sending targeted emails to promote products or build relationships.

Yes, it delivers some of the highest ROI among all channels.

Regular emails containing updates, tips, and promotional content.

Using opt-in forms, lead magnets, and promotions.

Auto-sending messages triggered by user actions, like welcome emails.

The percentage of recipients who open an email.

The number of people who clicked links in your email.

Mailchimp, Constant Contact, HubSpot, and others.

Data that tracks how users interact with your online assets.

To measure performance and improve campaigns.

A tool that tracks website traffic and user behavior.

Monitoring actions like calls, purchases, or form submissions.

Traffic, leads, conversions, ROI, and engagement.

Return on investment, profit compared to spend.

Comparing two versions of a campaign to see which works better.

Weekly or monthly for accurate insights.

Promoting online stores to increase sales.

SEO, ads, email marketing, and social media promotions.

When customers add items but don’t complete checkout.

Use remarketing, easy checkout, and discounts.

They help with SEO and conversions.

Google Shopping ads showing product images and prices.

Promoting a business to nearby customers.

Most local customers search for businesses on Maps.

Positive reviews increase trust and ranking.

Local SEO, ads, and social media campaigns.

Some do, some offer month-to-month services.

Not necessarily—it can be tailored to any budget.

Manages your online presence, campaigns, and growth strategy.

Yes, each business gets a tailored plan.

96. More visibility, leads, traffic, and conversions over time.

Check experience, testimonials, transparency, and service offerings.

Because customers spend most of their time online—digital marketing helps businesses reach the right audience, increase sales, and build brand awareness.

• SEO

• Social Media Marketing

• PPC Advertising

• Email Marketing

• Content Marketing

• Affiliate Marketing

• Web Analytics

• Influencer Marketing

SEO (Search Engine Optimization) improves your website ranking on Google to increase organic traffic and visibility.

SEO typically takes 3–6 months, depending on competition, website structure, and content quality.

PPC (Pay-Per-Click) is paid online advertising where you pay only when someone clicks your ad (e.g., Google Ads).

• SEO = Organic results

• SEM = Paid ads (PPC) + SEO

Average ranges:

• Small businesses: $500–$5,000/month

• Medium businesses: $5,000–$20,000/month

• Large enterprises: $20,000+

• Facebook – broad audience

• Instagram – visuals/brands

• TikTok – short-form viral content

• LinkedIn – B2B marketing

• YouTube – video content

Optimal: 3–5 times per week, depending on platform and audience.

A landing page is a web page designed to convert visitors into customers through a clear call-to-action.

Using KPIs such as:

• Traffic

• Leads

• Conversions

• Sales

• Engagement

• ROI

• Google Analytics

• Google Ads

• Meta Business Manager

• Semrush / Ahrefs

• Mailchimp

• HubSpot

• Canva

• WordPress

• SEO knowledge

• Content writing

• Data analysis

• Social media strategy

• Ad management

• Basic design skills

An e-commerce business sells products or services online through a website, marketplace, or social media platform.

Basic steps:

1. Choose a niche

2. Register your business

3. Choose a platform (Shopify, WooCommerce, Amazon, etc.)

4. Source products

5. Build website

6. Market your store

Top choices in the USA:

• Shopify (best overall)

• WooCommerce (WordPress users)

• BigCommerce (scalable stores)

• Wix Ecommerce (beginners)

• Amazon/eBay/Etsy (marketplaces)

In the USA:

• Basic store: $100–$500

• Professional store: $1,000–$10,000+

Yes, if you choose the right products, pricing, marketing strategy, and customer experience.

High-demand USA categories:

• Clothing & fashion

• Beauty & skincare

• Electronics

• Fitness equipment

• Home decor

• Pet products

• Personalized items

In most U.S. states, yes — especially if you collect sales tax.

Dropshipping allows you to sell online without keeping stock. Suppliers ship orders directly to your customers.

• SEO

• Social media ads

• Google Ads

• Influencer marketing

• Email campaigns

• Content marketing

• USPS

• UPS

• FedEx

• DHL

• Third-party logistics (3PL)

• Credit/debit cards

• PayPal

• Apple Pay

• Google Pay

• Shop Pay

• Buy Now Pay Later

Average in the USA: 1–3%

This happens when customers leave before checkout. Reduce it by:

• Faster checkout

• Free shipping

• Trust badges

• Better product photos

• Retargeting emails

Tools used in the USA:

• Zendesk

• Freshdesk

• Gorgias

• Live chat

• Chatbots

• Social media ads (Meta, TikTok)

• Google Shopping Ads

• Email marketing

• Influencer UGC

• SEO for product pages